Choosing the Best HubSpot Plan for Your Business in 2024: A Comprehensive Guide

HubSpot, a renowned B2B inbound marketing and customer relationship management software, has all the tools a rapidly expanding company needs to deliver world-class customer support. 

It provides a unified set of sales and marketing tools focused on the customer experience, saving you the trouble of dealing with disparate technology infrastructure.

HubSpot’s solutions are a popular choice for businesses of all sizes, from small startups to large enterprises. However, with various plans and features, selecting the right plan for your company can be overwhelming.

But do not worry. Whether you are a startup looking to start using HubSpot, require assistance with implementation after purchase, or are an existing business looking to enhance your current CRM system. 

In this guide, we will explore HubSpot in detail, providing complete information about its different products, product plans, and features offered on each plan.

We will also give you insight to help you choose the perfect plan and optimize it using Peddle services. 

Let's get started!

Determine your HubSpot path

HubSpot helps businesses of all sizes to streamline their sales, marketing, and customer service needs in a consolidated marketing CRM platform that prides itself on its versatility and user-friendly interface.

The platform consists of four core areas of focus: customer service, sales, website development, and marketing. These hubs are paired with a methodical approach that maintains an easy setup experience, making HubSpot one of the easiest CRMs to learn.

Before we discuss the specifics of HubSpot plans, it's essential to determine your business's current position to help determine the appropriate recommendations for your unique needs.

Already on HubSpot? Enhance your system

For businesses already utilizing HubSpot, maximizing your investment involves exploring advanced features and implementation support. Peddle's services can complement your HubSpot experience, enhancing efficiency and driving even more excellent results.

Let's explore how you can take your HubSpot usage to the next level.

Utilize marketing automation workflows 

Automation is limited if you're using the HubSpot free version or are on the starter plan. Being on the Professional or Enterprise plan gives you access to a key tool, "the workflow tool."

HubSpot's workflow tool enables you to automate repetitive marketing, sales, and customer service tasks to scale up your activities. Workflows can make you more efficient, productive, and consistent. 

"Workflow" is a marketing word for an automated process in which tasks, information, and emails are triggered depending on predefined rules. 

Using a procedure reduces the possibility of user error while sending emails and following up with your leads.

They also assist organizations in scaling their marketing campaigns rather than always rewriting the wheel for each contact who does the same behavior. 

Productivity and response time in your business will both improve. Workflows ease the process of generating and nurturing incoming leads.

Leverage analytics and reporting 

HubSpot analytics and reporting are amazing but only available in the paid version. 

Advanced analytical reports help you understand your audience, track campaign progress or performance, and make data-driven decisions. With detailed information, businesses can easily optimize their processes and maximize revenue.

As a business already on HubSpot, not leveraging HubSpot's advanced analytics and reporting will limit your ability to gain deeper insights into your business processes sales pipeline, and your ability to improve deal forecasting.

Implement service automation tools 

The whole aim of using HubSpot is to automate your business workflow, improve productivity, and boost revenue. HubSpot offers several products to automate different aspects of a business. From marketing sales to operations and content management

If you wish to maximize your organization's investment, partnering with Peddle can ensure you get the most out of your CRM system and maximize your return on investment in HubSpot.

Considering Hubspot? Start your journey

One of the earliest and most evident challenges with using HubSpot, even for existing users, is getting the entire team used to the software. 

This can be challenging, especially if your team is already used to using different software platforms for sales processes, lead generation, marketing automation, and perhaps even lead scoring. 

However, since HubSpot offers many software services, it’s worth developing an onboarding plan to ensure a smooth transition. At Peddle, we can help you start with this robust, all-in-one platform.

That said. So why use HubSpot?

In one sentence, your startup will have huge advantages if you do. But lets explore more reasons  you should start your HubSpot journey.

All-in-one platform 

HubSpot offers a suite of marketing, content, sales, and customer service solutions that integrate effortlessly. This allows you to manage your whole client lifetime in one application while improving efficiency through a streamlined approach.

Cost saving 

HubSpot for Startups provides considerable discounts on HubSpot software. As a result, it is more inexpensive for a newly established business to gain access to the powerful features, as well as free training and support resources, saving money. 

Data-driven insights 

Being data-driven is no longer a luxury; it is a must. This happens when you make decisions based on data rather than intuition. 

HubSpot gives vital insights into any startup's marketing, sales, and customer service initiatives, allowing you to understand and assess campaign performance quickly. Then, you may make data-driven decisions to improve your plan. 

Community support 

HubSpot users and professionals provide guidance and help to entrepreneurs. Advice from this group can be invaluable for early-stage businesses that are still learning the intricacies of marketing, sales, and customer satisfaction.

Growth is difficult, yet HubSpot for Startups can help firms scale effectively. Startups may use HubSpot's platform to optimize workflows, make data-driven choices, and ultimately increase revenue.

Excited about using HubSpot? Then, get started with Onboarding and Implementation.

Peddle specializes in helping businesses effectively onboard and leverage HubSpot’s full power. 

Our experts provide comprehensive onboarding and implementation services, ensuring you maximize HubSpot’s capabilities from the outset. Book a free assessment 

Match your business stage with the right HubSpot plan

As you may know, HubSpot provides several products that cater to different departments of users' businesses. Each of these products also has several plans that meet different users' needs.

For instance, most startups may want to start their HubSpot journey using the free and starter plan, while larger companies will tend to move towards the enterprise plan built to serve more complex needs.

Here's a breakdown for Startups, SMBs, and Enterprises:

HubSpot plan for startups

Growing a business is not something you can do alone. To achieve your business goals, having the right people, processes, and tools is essential to helping you reach your dreams. 

Most tools are not available at pocket-friendly prices. However, HubSpot offers a complete range of marketing tools at startup-friendly pricing (75% off your HubSpot subscription) that can assist you in getting started quickly and easily. 

HubSpot offers valuable support for these early-stage ventures by making plans affordable for beginners. Various plans and price tiers are available.

As a startup, the HubSpot Free plan or Starter plan (Marketing Hub Starter, Sales Hub Starter, Service Hub Starter) is a great option, primarily if your business has never used a CRM or Marketing Automation tool. It has enough features to meet your initial needs. 

For instance, you’ll be able to easily handle your contacts, accounts, deals, tasks/activities, collect website inquiries, and send email blasts, among other things.

Paired with Peddle’s onboarding and implementation services, startups can leverage HubSpot to accelerate growth and achieve their goals. We’ll tailor the system to your needs and provide ongoing support to get you started on the right foot. 

HubSpot for small to medium businesses(SMB)

As a small or medium-sized business (SMB), managing every aspect of your business process efficiently is crucial. That’s where HubSpot hubs come in. 

With its powerful features and seamless integrations, HubSpot Hub offers an ideal solution for SMBs looking to simplify their marketing, sales, and customer service operations and grow their online presence.

However, HubSpot offers a complete range of tools for small and medium-sized businesses, including all of the features in the free and starter plans and more.

As an SMB, the HubSpot Pro plan (Marketing Hub Starter, Sales Hub Starter, Service Hub Starter) is a great option. These plans offer advanced features like marketing automation, lead scoring, sales analytics, and reporting tools. It has enough features to meet your expansion requirements.

The “Professional” plans range from $90 to $1600 per month.

Our RevOps consulting and fractional marketing ops services can help SMBs optimize their HubSpot usage. We'll streamline workflows, automate processes, and provide ongoing support to ensure your marketing and sales efforts are aligned for maximum impact.

HubSpot plan for enterprise

Large enterprises have more complex demands and processes than startups or SMBs. Still, HubSpot’s capabilities help companies manage complex business processes and global operations and drive enterprise-wide growth.

The ideal HubSpot plan for large companies is the Enterprise plan (Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise). 

These plans offer advanced features like custom reporting, predictive analytics, and integrations with other enterprise-level software.

HubSpot’s “Enterprise plan” ranges from $130 to $3,600 monthly.

A significant challenge for most large businesses includes:

  • Managing a large customer base across multiple locations.
  • Handling complex sales cycles.
  • Ensuring data security and compliance.

Peddle’s RevOps team can be an extension of your in-house team, providing the expertise and resources needed to manage your HubSpot at an enterprise level. 

We’ll ensure your HubSpot system is configured to handle your specific needs and support your global operations efficiently.

Understand how Hubspot pricing works

HubSpot organizes its many services under four "hubs." Each hub focuses on a specific department within a client organization, such as marketing, sales, service, or growth. 

In addition to a robust free plan, the Marketing Hub, Sales Hub, and Service Hub each have three paid plans: Starter, Professional, and Enterprise. 

Each tier offers functionality for a higher fee. Let's go over each in depth.

HubSpot Marketing Hub pricing

HubSpot’s Marketing Hub provides companies with the tools they need to attract visitors, convert them to leads, and close more deals, all while keeping long-term consumers satisfied. 

Here’s a detailed breakdown of each plan: 

  • The starter tier starts at $15 monthly per user (1,000 contacts)
  • Professional tier starts at $800 monthly (2,000 contacts, additional users $45/month)
  • Hubspot Marketing enterprise plan starts at $3,600 monthly (10,000 contacts, additional users $75/month)

HubSpot performs excellently in terms of capability across several marketing channels (email, social media, content marketing, and paid marketing). Furthermore, its free plan includes one of the best email marketing tools.

If you need to start a campaign at a reasonable cost, the HubSpot Starter plan is the best option available.

Marketing Hub features

  • Email templates
  • Click map
  • Keyword monitoring
  • Page audits
  • Google and social ad builder
  • Ad retargeting
  • Website visit tracking
  • Omnichannel marketing automation
  • Video hosting and management
  • A/B testing
  • YouTube analytic integration
  • Hierarchical teams
  • Email send frequency cap
  • Behavioral event triggering and reporting
  • Predictive lead scoring
  • Ad conversion events
  • Custom reporting
  • Phone support
Email MarketingYesYesYesYes
Social MarketingNONoYesYes
Paid MarketingYesYesYesYes
Content MarketingYesYesYesYes
Omnichannel featuresNoNoYesYes
Contact limitUnlimited1,0002,00010,000

HubSpot Sales Hub pricing

The Sales Hub enables a business to centralize its efforts and track each engagement with leads down to the smallest detail, such as understanding when a lead has opened an email. 

The platform also includes lead grading, which can help you discover the most valuable leads. 

Sales Hub offers three premium tiers:

  • Starter tier starts at $15 per user per month 
  • Professional tier starts at $90 per user per month
  • Enterprise tier starts at $150 per user per month

In addition to being able to view deals and sales funnels from your dashboard, you’ll be able to track meetings, playbooks, quotes, and interactions, making the customer management process even more efficient.

If you’re a small to medium-sized company specifically interested in growth, HubSpot can help you manage your client lifecycle more effectively. On the higher-tier plans, it offers an excellent foundation for managing sales teams compared to leading competitors.

With all your customer data in one place, you can make faster and more informed business decisions based on their digital purchases in real-time, increasing productivity.

Sales Hub features

  • Website live chat
  • Quote proposal management
  • List segmentation
  • Sales analytics and automation
  • Custom recording
  • Forecasting
  • One-to-one video messaging
  • Automatic lead rotation
  • E-signature
  • Email scheduling, tracking, and notifications
  • Reporting dashboard
  • Hierarchical teams
  • Advanced permissions
  • Conversation intelligence
  • Predictive lead scoring
  • Quote-based workflows
  • Single sign-on (SSO) for advanced security
  • Conversational bots
  • Deal pipelines
  • Goals
  • Sales automation
  • In-app chat support
  • Communication history
  • Revenue data views
  • Phone support
Storage5 documents5000 documents5000 documents5000 documents
Lead scoringNoYesYesPredictive scoring
Paid MarketingYesYesYesYes
Custom reportsNoNoYesYes
Advanced forecastingNoNoYesYes

HubSpot Service Hub pricing

HubSpot’s Service Hub provides customer support software tools to help businesses create a frictionless customer experience. The hub offers tools for streamlining and automating the process (such as developing a knowledge base or providing chatbots) and collecting client feedback through pop-up or native forms. It has also improved the interaction tracking feature, resulting in more precise insights. The Service Hub’s three tiers are priced like the Sales Hub’s.

  • Starter starts at $15 per user per month
  • Professional starts at $90 per user per month 
  • Enterprise starts at $130 per user per month

Although this may be more expensive than other service CRM plans, it is ideal if you intend to use HubSpot for different tasks such as sales and marketing.

If used to their greatest capacity, Service Hub features can even convert delighted consumers into brand ambassadors who can refer new clients or serve as case studies to promote your firm. 

This is fantastic if you are in the B2B space. Excellent customer engagement scores are associated with higher revenue and sales.

Service Hub features

  • Email, chatbot, and web-form ticketing
  • Email templates
  • Website chatbot
  • Help desk automation
  • Customer feedback surveys
  • Forecasting
  • Phone support
  • Hierarchical teams
  • Field-level permissions
  • Single sign-on
  • Custom objects
  • Customer Portal
  • Standard contact scoring
  • Service Analytics
  • Standard CRM interface configuration
  • Conversation intelligence
  • Playbooks
  • Contact database functionality
UsersUnlimitedUnlimited(minimum 2 users)Unlimited(minimum 5 users)Unlimited
Email supportNoYesYesYes
Phone supportNoYesYesYes
Live chat supportNoYesYesYes
Social media supportNoYesYesYes
Cutom reportsNoNoYesYes
Advanced forecastingNoNoYesYes

HubSpot Content Hub pricing

These days, every business needs a website. HubSpot’s content management hub provides users with everything they need to build a professional-looking website. Even the basic plan includes a drag-and-drop editor, which allows users to create a website intuitively without coding experience. 

The content hub is available in 3 plans:

  • Starter starts at $15 per month
  • Professional starts at $450 per month 
  • Enterprise starts at $1,500 per month

Content Hub features

  • Content embed
  • Smart content for pages
  • A/B testing
  • Podcasts [Beta]
  • Custom reporting
  • Brand voice [Beta]
  • AI translation
  • Dynamic pages
  • Memberships
  • Content remix [Beta]
  • Custom objects
  • Activity logging
  • Serverless functions
  • Multisites
  • Content Approvals
  • Organize teams
  • Limit access to content and data 
SEO AnalyticsYesYes
Adaptive TestingTest up to five-page variations at a time
Drag-and-Drop EditorYesYesYes
Web Pages50 web pages. Does not include dynamic content10,000 web pages, plus dynamic content10,000 web pages, plus dynamic content
Connect a Custom DomainYesYesYes
Website Traffic AnalyticsStandard web analytics dashboardCustomizable website traffic analyticsCustomizable website traffic analytics
Reporting Dashboard10 dashboards, 10 reports per dashboard25 dashboards, 30 reports per dashboard50 dashboards, 30 reports per dashboard
Logged-In Visitor IdentificationYesYes

HubSpot Operations Hub pricing

Along with these CRM products, HubSpot also provides an Operations hub that makes data management more manageable, efficient, and accessible for everyone at your company.

The Operations Hub is designed to align businesses around clean and connected data, maintain processes effective at scale, and enable operations teams to focus less on reactive data activities and more on business strategy.

The Operations Hub offers three premium tiers:

  • Starter starts at $15 per user per month
  • Professional starts at $720 per user per month 
  • Enterprise starts at $2,000 per user per month

HubSpot Operations feature

  • Email reply tracking
  • Custom user permissions
  • Marketing events object
  • Product library
  • Reporting dashboard
  • User management
  • Email health reporting
  • Data sync
  • App Marketplace integrations
  • Default field mappings
  • Contact management
  • Ticketing
  • Tasks & activities
  • Historical sync
  • Custom properties
  • List segmentation
  • Deals
  • Permission sets
Company insightsYesYesYes
Email reply trackingYesYesYes
Email health reportingYesYesYes
Bulk duplicate managementYesYesYes
Product libraryUp to 15 million productsUp to 15 million products
Reporting dashboard325 dashboards, 30 reports per dashboard325 dashboards, 30 reports per dashboard
Custom properties10 custom properties per object1,000 custom properties per object1,000 custom properties per object
List segmentation1,100 active lists1,000 static lists1,600 active lists1,500 static lists

HubSpot Commerce Hub pricing

HubSpot has a new product called Commerce Hub. The Commerce Hub is a “B2B commerce suite that works directly with HubSpot CRM. It helps businesses streamline their opportunity-to-revenue process to get paid faster, boost revenue, and save time.

HubSpot Commerce Hub is a repackaging of HubSpot’s existing commerce features that were previously ‘hidden’ within the other hubs on the platform, as well as some new enhancements integrated and packaged into a brand new hub.

The Commerce Hub is ideal for existing HubSpot users, requiring only a smooth integration with your existing processor (starting with Stripe).

Presently, you can only “get started for free” with this product because there are no dedicated pricing plans like in other hubs. For more advanced features, such as custom billing automation, you will require another Pro+ hub.

If you would like to process payments faster, now is the time to adopt this tool.

Commerce Hub features

  • HubSpot payments
  • Payment Links
  • Automated Billing
  • Products Library
  • Invoices
  • Quotes
  • Subscriptions
  • B2B checkout
  • Stripe payment processing
  • E-signature
  • Custom billing automation
  • Simple revenue reporting
  • Custom revenue reporting
  • QuickBooks integration

HubSpot free plan

HubSpot provides a robust free base plan for all its hubs. While some features have limited functionality and may include HubSpot branding, they are an excellent method for small firms to master CRM tools. 

All HubSpot CRM services are compatible with hundreds of major business tools, such as Google Workspace, Microsoft 365, Gmail, Outlook, and Salesforce. All plans feature a team email, a shared inbox, and access to a mobile inbox via the HubSpot app. In addition, some of the most popular free features are:

  • Contact management
  • Forms
  • Ad management
  • Live chat 
  • Landing pages
  • Email marketing
  • List segmentation
  • Reporting dashboard

While HubSpot's free plans may be more than adequate for a solopreneur or a company with tiny staff, they will most likely be insufficient for medium—to big businesses with larger teams. This is because HubSpot's free plans frequently limit the number of users and features they offer. 

For example, the free HubSpot Marketing tier has only one shared inbox, five active list segmentation, three reporting dashboards, and one email automation feature. Businesses requiring more than these limited services must upgrade to a premium plan.

Free HubSpot users can communicate with other HubSpot users in the HubSpot Community, search the Knowledge Base for solutions to questions, and access free tutorials in the HubSpot Academy. 

Users who require individualized service, such as one-on-one chat, email, or phone support, will need to upgrade to a premium plan.

Select the ideal HubSpot plan

Selecting the appropriate plan for your business depends on your current status. A startup's needs differ from those of a small to medium-sized business or a large enterprise. Hence, careful consideration of features and pricing is required. 


As a startup, you may start with the free plan, which offers some exciting features, but as your startup grows, you'll need to transition to a more robust HubSpot plan. 

Here are some signs it's time to upgrade:

  • You've outgrown the contact limits of your free or starter plan.
  • You need more advanced marketing automation features to nurture leads effectively.
  • Your sales team requires sales analytics and reporting to track performance.


SMBs require a CRM solution that enhances their systems with minimal disruption and maximum efficiency. As a small and medium-sized business, here's a roadmap for optimizing your HubSpot usage:

  • Evaluate your present processes and identify areas for improvement. Determine which HubSpot features align with your business objectives and growth goals.
  • Customize HubSpot to meet your business's unique needs. Use features like custom reporting, automation workflows, and lead scoring to streamline operations.
  • Integrate HubSpot with other business tools and platforms you use to create a unified ecosystem. Seamless integration ensures data consistency and improves collaboration across teams.
  • Provide extensive training to your team to ensure they fully understand and utilize HubSpot's features. 

Large enterprises

Large enterprises face unique challenges related to global operations, complex sales processes, and diverse customer bases. As a large business, here's how you can utilize HubSpot effectively:

  • HubSpot's Enterprise plan offers advanced customization options and scalability to handle global business complexities.
  • Integrate HubSpot with existing enterprise systems, such as ERP and CRM platforms, to create a unified data ecosystem. Seamless integration ensures data integrity and improves operational efficiency.
  • Leverage HubSpot's advanced analytics and reporting capabilities to gain insights into global marketing and sales performance. Use data-driven insights to optimize strategies and drive revenue growth.

Regardless of your business stage or chosen HubSpot plan, Peddle offers tailored solutions for large enterprises, including RevOps consulting, advanced sales enablement, and dedicated support. 

With our team of digital marketing/HubSpot experts, enterprises can leverage HubSpot to streamline revenue operations and drive sustainable growth on a global scale. Book a free consultation today! 


Here are the answers to some frequently asked questions about  HubSpot plans:

How long can my business use HubSpot's free version?

HubSpot’s free CRM version is available forever and includes five email templates, five snippets, five documents, and one meeting scheduling link. If your company does not have needs beyond this, you can use HubSpot’s free version for as long as it wants.

Is HubSpot's free version worth it?

Yes, the HubSpot free version is worth it. It has the tools for companies to start growing online. You can build a website with 25 pages, add forms to grow your list and create 20 landing pages with HubSpot branding. 

Remarkable features include:

  • 2K monthly emails
  • Unlimited users
  • Email health reporting
  • Live chat
  • CDN
  • Email templates
  • Email marketing & scheduling
  • Ad management
  • Segmentation
  • Deal Pipeline
  • Conversational bots and more.

Takeaway: Unlock your business's growth potential with HubSpot and Peddle

HubSpot has been a game-changing platform for businesses of size. With its robust capabilities, HubSpot equips firms, no matter their level, with the tools and resources needed to thrive and stand out in a competitive landscape.

In this piece, we discussed each HubSpot hub, plan, and feature in detail. Whatever your business level, if you have gotten this far, then you should know by now which HubSpot plan and hub are the right fit.

If you are yet to start using HubSpot, don’t procrastinate. The benefits it offers are numerous. Dive right in and start connecting with potential customers effortlessly, facilitate their journey toward conversion, and provide exceptional post-purchase support seamlessly.

As a HubSpot Solutions Partner, we are here to support you and optimize your HubSpot experience. Our team of HubSpot Specialists has an in-depth understanding of the platform and can provide expert advice on how to use it to meet your business objectives.Ready to take the next step?  Book a free consultation with Peddle today and explore how we can help you succeed!

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