We Help Companies Build Revenue Engines with HubSpot

Peddle deploys the RevOps Bowtie in HubSpot to connect Marketing → Sales → Success teams to impact Recurring Revenue, so every team shares the same lifecycle definitions, KPIs, and feedback loops for improving predictable revenue growth.

Product-led Growth (PLG)

We instrument HubSpot to capture self-serve demand + product-qualified signals, automate lifecycle progression, and report on the path from signup → PQL → activation → recurring revenue—so PLG becomes measurable, repeatable, and scalable.

Inbound Sales (1-Stage Sales Motion)

We build a fast, clean inbound pipeline where one team owns the deal end-to-end—standardizing lead capture, qualification triggers, routing, meeting-to-opportunity workflows, and conversion/time reporting to increase speed and win rate.

BDR → AE Hand-off (2-Stage Sales Motion)

We design HubSpot for a true handoff motion—clear stage definitions, SLAs, and automation between BDR qualification → AE discovery/demo → commit → close, with dashboards that expose where pipeline leaks and where velocity stalls.

Account-Based (ABM)

We configure HubSpot for account orchestration—target account lists, buying committee mapping, multi-threaded engagement, intent + inbound signals, and account-level reporting—so marketing and sales run coordinated plays on the accounts that matter most.

Enterprise Sales

We operationalize longer, higher-stakes cycles with governance—mutual action plans, multi-stakeholder workflows, approval gates, forecast hygiene, and post-close onboarding/expansion tracking—so you can scale complex deals without losing visibility.

Peddle builds custom outbound email engines that generate qualified pipeline on autopilot — without burning your domain, your brand, or your team.

We start by defining your Ideal Customer Profile and buying personas, then automatically pull high-intent leads that actually match who you should be selling to — not bloated lists or scraped junk.

From there, we deploy a multi-channel outbound system that:
• Enrolls leads into personalized email and LinkedIn outreach
• Scales safely from 50 to 1,000+ touches per day
• Routes responses, meetings, and hand-raisers directly into HubSpot
• Scores leads based on opens, clicks, replies, meetings booked, and ICP fit

But outbound doesn’t stop at cold outreach.

Our engine also listens for real-time intent signals across LinkedIn and the web — job changes, engagement, site visits, and buying behavior — so your team reaches prospects at the right moment, not weeks too late.

On top of that, we layer in identity resolution to uncover up to 60% of anonymous website visitors, identifying who’s visiting any page on your site without them ever filling out a form.
No gated content. No friction. Just signal.

The result?
A predictable outbound system that feeds your sales team qualified opportunities every week, not vanity metrics.

Results vary by market and offer, but for companies with strong positioning we typically see 3–5 sales opportunities created per week — often within the first 30–45 days.

Outbound shouldn’t feel spammy.
It should feel strategic, targeted, and measurable.

We build it that way.

The Authority Engine Framework is Peddle’s video-first approach to creating content engines that build authority and generate demand.

The combination of awareness social content, inbound SEO, lead magnets, edutainment webinar engagement, and newsletter system that turns your expertise into a predictable flow of qualified meetings by building authority and staying top of mind for your leads.

We help you define your ICP and Persona’s top problems then build and launch the content and offers that earn attention—lead magnets, white papers, calculators, tripwire entry offers, webinars, and social content—all mapped to clear conversion paths.

From there, we pull intent signals from your website, video views, webinar registrations, and operationalize engagement in HubSpot with campaigns, landing pages, forms, segmentation, and automation, powering always-on email nurtures, a weekly or bi-weekly newsletter to build authority, and webinar follow-up sequences that keep your brand top of mind and consistently move prospects from awareness → consideration → booked meetings.

Peddle’s DataOps, Hygiene, and Integrations service keeps HubSpot clean, trustworthy, and connected—so your reporting is accurate, your automation works, and your teams operate from a single source of truth. We assess and remediate data quality issues (duplicates, mismatched lifecycle stages, inconsistent properties, broken attribution), then implement a hygiene operating system with standardized fields, validation rules, enrichment, dedupe processes, governance, and ongoing monitoring.

We also connect HubSpot to your revenue stack with the right integration approach—native 2-way data sync, middleware, or custom APIs—so critical objects and events (accounts, contacts, deals, subscriptions, product usage, support signals) flow reliably across systems. For teams adopting AI, we enable modern agent workflows using MCP to securely leverage AI agents inside HubSpot—grounded in your CRM data and governed by permissions—so reps and operators can automate research, routing, enrichment, and follow-up without compromising data integrity.